Corporate Event - DOs and DON'Ts

Corporate Event - DOs and DON'Ts

Corporate Event - DOs and DON'Ts


There are many key factors that contribute to the success of a corporate event. Key speakers, attendance, or an impressive venue are important on one side and on the other side it’s often the way how the guests are treated leaving them a good experience and positive takeaway. Hosting and hospitality levels must be importantly exceptional, as it allows guests a feeling that they are special, and they take pride in propaganda of their  positive feel and experience, as well as show interest in coming back to the event year after year.

Once you got all the list of your event like event venue, renowned key speaker, minutes of the event, stake holders, and guests list etc., it’s now time to think about your hosting style. Here are some essential dos and don’ts to remember:

  • Do get more people at the service than you think you’ll need. It’s good to organize more stewards directing people to their seats and answering questions than not enough, so  a bit of over-estimated is needed when it comes to staffing
  • Don’t forget that you’re representing a brand and have to always project the company values and culture. Always carry a smile and gesture in the way you are. Your whole team needs to be prepared that they are representing the brand at all times during your event, so they speak positively and confidently about it when talking to guests and especially journalists.
  • Do get on with the invitees. It is always a key to not just wish people at the event but also to introduce people to other people, to facilitate networking, so make sure you work the room and don’t talk to the same people all day.
  • Don’t appear too stressed. As event means doing a lot of things and get restlessness. But having a fresh appearance and smile always makes your guests feel much positive at the first instance. Stay calm, appear relaxed and you’re more likely to stay organized and focused.
  • Do keep the objectives of the event in mind. The main cause for the event is to deliver your goals. You need to make sure that your guests are comfortable and having a good time, but everything you do should still be with the objectives of the event – i.e. getting customers to engage with new products, networking, team building – in mind.
  • Don’t be afraid to ambassador. Ensure your team is all set for their shared responsibilities. Make good use of them and you’ll be able to manage the smooth running of the event efficiently.
  • Do get ready answers to FAQs in advance. It’s very important for your whole team to be aware of the venue and facilities offered. The little things for your Guests will want to know where the toilets are, what the schedule for the event is, how to navigate their way around the event venue and other basic questions – make sure your team and you are well prepared with these answers to keep up the professional image of your event.

Don’t forget to smile! The first impression is the best impression. Always carry a fresh look ensuring your guest to have a good time and look like you’re enjoying yourself too. Besides, you’re a brand or company representative as well as a host, so you need to present a positive and upbeat image to guests and members of the press.​​​​​​​

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