Utilize your social media to market your film – It is plain and simple. So, avoid empty theatre by making sure that your film is marketable. Social media is used to tap into the minds of your potential audience (whether it be through, existing social media followers, or otherwise). You will be getting extremely important feedback from the people that should matter most to you – your core audience, according these you can catch the nerve of your audience and decide whether any modification you want in your film or not. You might not want to change your script or recast your film just because you got a bad Twitter comment, but if you develop an online audience and treat them respectfully, they will be your biggest supporters once your film is actually complete. They can genuinely help you to make a film that strongly positioned for commercial success. In fact, many big budget studios are now using this approach, after facing mounting film marketing costs over the last few years.
Today, if your movie does not have its very own dedicated Face book page, Twitter account with several hundred followers and a dozen or so gifs floating around the internet, your movie believed to have flopped even before its release.
It is a fantastic way to involve your audience in the making or promotion of your film to get some die-hard early fans. Make your face book page interactive, so more feedback you will receive. Make the publicity stunt with the face book-landing page. Sometimes exceptionally well designed from a graphics perspective, most film landing pages tend to lack in functionality. Typically, film-landing pages contain a countdown to the film’s premiere and a full-screen graphic from the film’s artwork. If you are lucky, the film trailer may embed on there. There are countless ways to do this like running a competition or crowd-fund your film, where your movie fans rewarded with pleasant gifts for helping to fund to making of the film. Their likes and the positive comments for your social media pages pay you the amount virtually. The pages in the social media should be visually compelling Make use of the huge amount of space that Face book offer you to brand your page and drive engagement. Use the cover image in creative ways to attract attention. Be creative with your design, but keep everything above the fold bold and in line with the movie branding. Photos and videos generate the most engagement, so be sure to cover this into your promotional strategy. Rendezvous with the social media consistently change and evolve as a direct consequence of audience research up until the film opens in theaters. Audience research is a strong factor in determining the ability of a film to sell in theaters, which are ultimately, how films make their money. If you want to stand out from the crowd, , be ambitious with your marketing goals, work with experts, and do not believe the myth that you need a large budget to achieve great results. Money helps, but creativity is the real currency in marketing.